Designing a Metrics Framework to Drive Impact & Fundraising

📍 Client: Earthjustice
📍 Location: National (U.S.)
📍 Duration: 2022-2024

The Challenge

As the nation’s premier nonprofit environmental law organization, Earthjustice leads the fight for environmental justice, clean energy, and climate policy. However, they lacked a systematic way to track and communicate their impact, which was critical for their five-year fundraising campaign.

Our Approach

I2I worked closely with Earthjustice to:
✔ Develop a tailored MEL framework to track legal, advocacy, and environmental wins, including program theories of change
✔ Identify key impact metrics aligned with fundraising goals
✔ Establish data collection systems across national and regional offices
✔ Support storytelling with impact data for donor engagement

The Impact

🚀 For the first time, Earthjustice had a structured MEL framework to track its influence
📊 Strengthened internal data systems, increasing efficiency in impact reporting
💡 Empowered fundraising teams with compelling, data-driven storytelling

🎯 What Makes This Different?
Legal advocacy organizations often struggle to quantify their impact. I2I helped Earthjustice connect litigation wins to tangible, data-driven stories, making their work more compelling to funders.

🔗 Learn more about Earthjustice here.